Naked Conversations: How Blogs are Changing the Way Businesses Talk to Customers by Robert Scoble and Shel Israel
The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results by Jeremy Wright
Good To Great, Why Some Companies Make the Leap…and Others Don’t by Jim Collins
