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	<title>Small Company, Big Image!</title>
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	<link>http://smallcompanybigimage.wordpress.com</link>
	<description>Rants &#38; Riffs About Finding, Winning &#38; Keeping Profitable Customers</description>
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		<title>Small Company, Big Image!</title>
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		<item>
		<title>Small Company, Big Image Moves to TypePad</title>
		<link>http://smallcompanybigimage.wordpress.com/2006/11/28/small-company-big-image-moves-to-typepad/</link>
		<comments>http://smallcompanybigimage.wordpress.com/2006/11/28/small-company-big-image-moves-to-typepad/#comments</comments>
		<pubDate>Tue, 28 Nov 2006 17:14:48 +0000</pubDate>
		<dc:creator>cytrevino</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[This weblog will now be located at this Typepad link See you there.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smallcompanybigimage.wordpress.com&amp;blog=272617&amp;post=26&amp;subd=smallcompanybigimage&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">cytrevino</media:title>
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		<item>
		<title>Finding Profitable Customers Starts with Good Sales: Interview with Lynne White</title>
		<link>http://smallcompanybigimage.wordpress.com/2006/11/08/finding-profitable-customers-starts-with-good-sales-interview-with-lynne-white/</link>
		<comments>http://smallcompanybigimage.wordpress.com/2006/11/08/finding-profitable-customers-starts-with-good-sales-interview-with-lynne-white/#comments</comments>
		<pubDate>Thu, 09 Nov 2006 00:30:18 +0000</pubDate>
		<dc:creator>cytrevino</dc:creator>
				<category><![CDATA[Accelerating Sales]]></category>

		<guid isPermaLink="false">http://smallcompanybigimage.wordpress.com/2006/11/08/finding-profitable-customers-starts-with-good-sales-interview-with-lynne-white/</guid>
		<description><![CDATA[Improving sales is a (longstanding) major topic for most businesses.  An investigation of how to do a better job of meeting/exceeding revenue goals inevitably leads to debates about how to accurately forecast your sales targets, how to provide the right compensation plan to drive the right sales behavior, how to shorten the sales cycle, how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smallcompanybigimage.wordpress.com&amp;blog=272617&amp;post=25&amp;subd=smallcompanybigimage&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smallcompanybigimage.wordpress.com/2006/11/08/finding-profitable-customers-starts-with-good-sales-interview-with-lynne-white/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://smallco.podbus.com/lynnewhite_velocityacademy.mp3" length="19974105" type="audio/mpeg" />
	
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			<media:title type="html">cytrevino</media:title>
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		<item>
		<title>Blog Business Summit: Cisco’s New Web 2.0 “ We Learn from Our Customers Everyday”</title>
		<link>http://smallcompanybigimage.wordpress.com/2006/10/27/blog-business-summit-cisco%e2%80%99s-new-web-20-%e2%80%9c-we-learn-from-our-customers-everyday%e2%80%9d/</link>
		<comments>http://smallcompanybigimage.wordpress.com/2006/10/27/blog-business-summit-cisco%e2%80%99s-new-web-20-%e2%80%9c-we-learn-from-our-customers-everyday%e2%80%9d/#comments</comments>
		<pubDate>Fri, 27 Oct 2006 21:01:52 +0000</pubDate>
		<dc:creator>cytrevino</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Marketing PR]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://smallcompanybigimage.wordpress.com/2006/10/27/blog-business-summit-cisco%e2%80%99s-new-web-20-%e2%80%9c-we-learn-from-our-customers-everyday%e2%80%9d/</guid>
		<description><![CDATA[Yesterday, Jeanette Gibson of Cisco’s new media group talked about the launch of their new Web 2.0 site on October 2.  (See my post here about the site.)  Why did Cisco add Web 2.0 features?  They’ve recognized that there is a shift of power in the market, according to Jeanette. They are changing the way they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smallcompanybigimage.wordpress.com&amp;blog=272617&amp;post=24&amp;subd=smallcompanybigimage&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smallcompanybigimage.wordpress.com/2006/10/27/blog-business-summit-cisco%e2%80%99s-new-web-20-%e2%80%9c-we-learn-from-our-customers-everyday%e2%80%9d/feed/</wfw:commentRss>
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			<media:title type="html">cytrevino</media:title>
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		<item>
		<title>A View From the Blog Business Summit- Microsoft’s Culture Change from Blogs to Community Building</title>
		<link>http://smallcompanybigimage.wordpress.com/2006/10/26/a-view-from-the-blog-business-summit-microsoft%e2%80%99s-culture-change-from-blogs-to-community-building/</link>
		<comments>http://smallcompanybigimage.wordpress.com/2006/10/26/a-view-from-the-blog-business-summit-microsoft%e2%80%99s-culture-change-from-blogs-to-community-building/#comments</comments>
		<pubDate>Thu, 26 Oct 2006 17:53:50 +0000</pubDate>
		<dc:creator>cytrevino</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://smallcompanybigimage.wordpress.com/2006/10/26/a-view-from-the-blog-business-summit-microsoft%e2%80%99s-culture-change-from-blogs-to-community-building/</guid>
		<description><![CDATA[The Blog Business Summit’s  (in Seattle) first set of panelists today was Jeanette Gibson from Cisco, Corporate Communications and John Starkweather of Microsoft.  They shared insights about how their companies were adopting the so-called new media—blogs, wikis (web sites that can be updated by web visitors), and podcasts, etc.. At Microsoft the openness started with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smallcompanybigimage.wordpress.com&amp;blog=272617&amp;post=23&amp;subd=smallcompanybigimage&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8d92816d4d7f1b223a9b19bc83858c6?s=96&#38;d=identicon" medium="image">
			<media:title type="html">cytrevino</media:title>
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		<item>
		<title>How to Save Millions on Advertising &amp; Reach Ready-to-Buy Buyers: DriverTV</title>
		<link>http://smallcompanybigimage.wordpress.com/2006/10/17/how-to-save-millions-on-advertising-reach-ready-to-buy-buyers-drivertv/</link>
		<comments>http://smallcompanybigimage.wordpress.com/2006/10/17/how-to-save-millions-on-advertising-reach-ready-to-buy-buyers-drivertv/#comments</comments>
		<pubDate>Wed, 18 Oct 2006 00:13:59 +0000</pubDate>
		<dc:creator>cytrevino</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Small Co. Successes]]></category>

		<guid isPermaLink="false">http://smallcompanybigimage.wordpress.com/2006/10/17/how-to-save-millions-on-advertising-reach-ready-to-buy-buyers-drivertv/</guid>
		<description><![CDATA[One (of the many) advantages small companies have over big companies, like General Motors (at least they blog, see Fastlane executive GM blog here)  and Toyota Motor Corp., are smaller, spent-more-wisely marketing budgets.  Mega automakers spend millions on interruption (one-way, traditional advertising) marketing.  Auto commercials have been shouting at us during prime time shows and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smallcompanybigimage.wordpress.com&amp;blog=272617&amp;post=18&amp;subd=smallcompanybigimage&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smallcompanybigimage.wordpress.com/2006/10/17/how-to-save-millions-on-advertising-reach-ready-to-buy-buyers-drivertv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8d92816d4d7f1b223a9b19bc83858c6?s=96&#38;d=identicon" medium="image">
			<media:title type="html">cytrevino</media:title>
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		<item>
		<title>Using Your Web Site to Start (More) Customer Conversations: Cisco.com</title>
		<link>http://smallcompanybigimage.wordpress.com/2006/10/15/using-your-web-site-to-start-more-customer-conversations-ciscocom/</link>
		<comments>http://smallcompanybigimage.wordpress.com/2006/10/15/using-your-web-site-to-start-more-customer-conversations-ciscocom/#comments</comments>
		<pubDate>Mon, 16 Oct 2006 01:24:45 +0000</pubDate>
		<dc:creator>cytrevino</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://smallcompanybigimage.wordpress.com/2006/10/15/using-your-web-site-to-start-more-customer-conversations-ciscocom/</guid>
		<description><![CDATA[With the launch of its new web site on October 2, 2006, Cisco is taking a leadership role in showing businesses how to use a web site to get closer to customers, build communities and improve collaboration with those customer communities.  These are three goals  companies of all sizes can aspire to.                                                                                                                                                                    How [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smallcompanybigimage.wordpress.com&amp;blog=272617&amp;post=21&amp;subd=smallcompanybigimage&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smallcompanybigimage.wordpress.com/2006/10/15/using-your-web-site-to-start-more-customer-conversations-ciscocom/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8d92816d4d7f1b223a9b19bc83858c6?s=96&#38;d=identicon" medium="image">
			<media:title type="html">cytrevino</media:title>
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		<item>
		<title>How to Win Business Using Blogging, Word of Mouth Marketing: 3 Mini-Case Studies</title>
		<link>http://smallcompanybigimage.wordpress.com/2006/09/12/how-to-win-business-using-blogging-word-of-mouth-marketing-3-mini-case-studies/</link>
		<comments>http://smallcompanybigimage.wordpress.com/2006/09/12/how-to-win-business-using-blogging-word-of-mouth-marketing-3-mini-case-studies/#comments</comments>
		<pubDate>Tue, 12 Sep 2006 23:13:42 +0000</pubDate>
		<dc:creator>cytrevino</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Small Co. Successes]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://smallcompanybigimage.wordpress.com/2006/09/12/how-to-win-business-using-blogging-word-of-mouth-marketing-3-mini-case-studies/</guid>
		<description><![CDATA[Three diverse companies that have had long-term and short-term success with word of mouth marketing are Jones Soda, Sprint/Nextel and Stormhoek Vinyards (a South African winery).   Below is my summary of how they applied word of mouth marketing to grow.  Maybe there are some parallel lessons for your company. &#160; &#160; Jones Soda (their complete story [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smallcompanybigimage.wordpress.com&amp;blog=272617&amp;post=19&amp;subd=smallcompanybigimage&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smallcompanybigimage.wordpress.com/2006/09/12/how-to-win-business-using-blogging-word-of-mouth-marketing-3-mini-case-studies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8d92816d4d7f1b223a9b19bc83858c6?s=96&#38;d=identicon" medium="image">
			<media:title type="html">cytrevino</media:title>
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		<item>
		<title>The &#8216;New&#8217; Marketing PR Drives Sales Leads</title>
		<link>http://smallcompanybigimage.wordpress.com/2006/09/05/the-new-marketing-pr-drives-sales-leads/</link>
		<comments>http://smallcompanybigimage.wordpress.com/2006/09/05/the-new-marketing-pr-drives-sales-leads/#comments</comments>
		<pubDate>Tue, 05 Sep 2006 15:16:15 +0000</pubDate>
		<dc:creator>cytrevino</dc:creator>
				<category><![CDATA[Marketing PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Small Co. Successes]]></category>

		<guid isPermaLink="false">http://smallcompanybigimage.wordpress.com/2006/09/05/the-new-marketing-pr-drives-sales-leads/</guid>
		<description><![CDATA[B2B Marketing Trends has an excellent article that summarizes good public relations news for small business selling to businesses.  According to B2B Marketing, today: More than 30 million Americans a month use Yahoo! News and Google News, according to Nielsen/Net ratings from 2004. More than 70 percent of Americans use a search engine news portal [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smallcompanybigimage.wordpress.com&amp;blog=272617&amp;post=16&amp;subd=smallcompanybigimage&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smallcompanybigimage.wordpress.com/2006/09/05/the-new-marketing-pr-drives-sales-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8d92816d4d7f1b223a9b19bc83858c6?s=96&#38;d=identicon" medium="image">
			<media:title type="html">cytrevino</media:title>
		</media:content>
	</item>
		<item>
		<title>How-To: 5 Tips to Becoming a Company Evangelist from a Small Company Evangelist</title>
		<link>http://smallcompanybigimage.wordpress.com/2006/08/31/how-to-5-tips-to-becoming-a-company-evangelist-from-a-small-company-evangelist/</link>
		<comments>http://smallcompanybigimage.wordpress.com/2006/08/31/how-to-5-tips-to-becoming-a-company-evangelist-from-a-small-company-evangelist/#comments</comments>
		<pubDate>Thu, 31 Aug 2006 17:38:33 +0000</pubDate>
		<dc:creator>cytrevino</dc:creator>
				<category><![CDATA[Customer Evangelists]]></category>

		<guid isPermaLink="false">https://smallcompanybigimage.wordpress.com/2006/08/31/how-to-5-tips-to-becoming-a-company-evangelist-from-a-small-company-evangelist/</guid>
		<description><![CDATA[WOMMA (Word of Mouth Marketing Association) posted five tips on becoming a Company Evangelist for your company (dated 5-31-06). Below are Betsy Weber’s five tips.  Betsy Weber was a panelist at the June WOMBAT event (my post about event) in San Francisco.  She is delightful and was helpful to everyone at our table—sharing her experiences as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smallcompanybigimage.wordpress.com&amp;blog=272617&amp;post=15&amp;subd=smallcompanybigimage&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smallcompanybigimage.wordpress.com/2006/08/31/how-to-5-tips-to-becoming-a-company-evangelist-from-a-small-company-evangelist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8d92816d4d7f1b223a9b19bc83858c6?s=96&#38;d=identicon" medium="image">
			<media:title type="html">cytrevino</media:title>
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		<item>
		<title>How a Small Company Got a Big Image, Overnight: TheBeerBelly.com</title>
		<link>http://smallcompanybigimage.wordpress.com/2006/08/14/how-a-small-company-got-a-big-image-overnight-thebeerbellycom/</link>
		<comments>http://smallcompanybigimage.wordpress.com/2006/08/14/how-a-small-company-got-a-big-image-overnight-thebeerbellycom/#comments</comments>
		<pubDate>Tue, 15 Aug 2006 01:31:29 +0000</pubDate>
		<dc:creator>cytrevino</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Small Co. Successes]]></category>

		<guid isPermaLink="false">https://smallcompanybigimage.wordpress.com/2006/08/14/how-a-small-company-got-a-big-image-overnight-thebeerbellycom/</guid>
		<description><![CDATA[We hear about overnight success stories of marketing and selling lots of products and services via the web, in a short time.  In the new world of customers who are completely-in-charge of when they learn about and analyze new products and services it’s fun to find out exactly how some of these successes unfold.   So [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=smallcompanybigimage.wordpress.com&amp;blog=272617&amp;post=13&amp;subd=smallcompanybigimage&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://smallcompanybigimage.wordpress.com/2006/08/14/how-a-small-company-got-a-big-image-overnight-thebeerbellycom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://smallco.podbus.com/Brooks_Lambert_The_Beer_Belly.mp3" length="13550476" type="audio/mpeg" />
	
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			<media:title type="html">cytrevino</media:title>
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