Naked Conversations: How Blogs are Changing the Way Businesses Talk to Customers by Robert Scoble and Shel Israel

The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results by Jeremy Wright

Good To Great, Why Some Companies Make the Leap…and Others Don’t by Jim Collins

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